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In this New York Times bestseller, acclaimed visionary thinker Simon Sinek explains important concepts that will inspire leaders and their companies to succeed.ĮVERY GOOD BOOK CONTAINS A WORLD FAR DEEPER Asking the question WHY is the key to the building, leading, and inspiring others. Success happens if leaders and organizations follow the Golden Circle framework. Successful companies reach the top because they can articulate the why of their business while their competitors are merely aware of their how and what. The key to the success of people like Steve Jobs, Martin Luther King Jr., and the Wright brothers is that they knew why they did the things they did. Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek: Conversation Starters